Caryl Eve Dolinko
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Strategic Communication Management

PCOM 633 - Strategic Communication Management

Often considered a tactical function, communication can deliver tremendous value to an organization when activities are managed strategically in terms of relating to stakeholders, dealing with issues, defending reputations, and supporting the organization’s bottom line, whether financial, social, or otherwise. 

​This course explores effective management of external communication programs in a business context. Reference is made to the linkages between all major communication efforts, including marketing and advertising; however the emphasis of the course is on public relations, stakeholder relations, and corporate communication. The course focuses on the requisite skill set of corporate communication managers, including reputation management, crisis management and strategic communication planning and current trends, such as the use of social media, are highlighted. 

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PCOM 633 - Assignments

Assignment - Optimum PR Unit

Assignment - Reputation Management

Assignment - Organizations, Media and Ongoing Competing Interests

Assignment - Communications Plan

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  • HOME
  • Consulting
    • Smart Cookie >
      • Sales & Bus Dev
      • Branding & Marketing
      • Sponsorship
      • Digital & Social
      • Media & PR
      • Event Management
      • Training & Coaching
    • Clients >
      • Testimonials
    • Portfolio
    • LGBTQ
  • World Travel
    • Books
    • Photography
    • Travel Media
  • Media
    • Voice Over
  • About
    • Academic >
      • Intercultural Communications >
        • IICS 551
        • IICS 605
        • PCOM 540
        • PCOM 633
      • Global Leadership >
        • GBLD 501
        • GBLD 505
        • GBLD 520
        • GBLD 510
        • Resources
    • Resume
  • Contact